Subj: Online Privacy: Perspectives of Information Technology Association of America
From: Mark Uncapher, Vice President, ITAA, 703-284-5344, muncapher@itaa.org
To: Internet Caucus Advisory Committee

EXCERPT FROM ITAA ONLINE PRIVACY STATEMENT: INTERNET REGULATION & 
DIGITAL OPPORTUNITY

TECHNOLOGY

***Technological solutions will give consumers even greater flexibility to exercise their 
privacy preferences. The Platform for Privacy Preferences or “P3P” being developed by the 
World Wide Web Consortium at the MIT Laboratory for Computer Sciences is new browser 
technology that would allow consumers to set their privacy preferences online. The browser 
would then automatically query online sites to determine whether those preferences are 
being met. [1 ] This is an industry-supported initiative that is seeking to use technology to 
empower consumers to an even greater extent then they are already. ***

Similarly the introduction of new computing appliances will change the way 
consumers access the Internet. As a result we caution against regulations that assume the 
continuation of a Personal Computer based technology model. For example, consumers are 
likely to access hand held or automotive devices differently than the PC. Rules intended for 
PCs could inhibit this innovation.

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FOOTNOTE:

[1] See http://www.w3.org/P3P/